Background Information Sources
Encyclopedia of American Studies Online
Johns Hopkins University Press 2010

The Advertising Age Encyclopedia of Advertising
Main Reference    HF 5803 .A38 2003 (3 vols.) 

American Quarterly
1949 - 2007 available in JSTOR;
use search box at the top to search within the journal or browse each issue.  PDFs of articles can be printed / downloaded

1996 - present available in OhioLINK Electronic Journal Center (EJC);

use search box at the top to search within the journal or browse.  PDFs of articles can be printed / downloaded
Journal Article Databases
America: History and Life
Index to journal articles covering American history and culture topics

Academic Search Complete

Index to articles from a broad range of academic disciplines, as well as popular magazine and newspaper articles

Other databases of possible interest:

   Black Studies Center
   Chicano Database
   Communication and Mass Media Complete
   Gender Studies Database
   LGBT Life

Popular Magazine Sources
Readers Guide Abstracts (1983-current) 
Readers Guide Retrospective (1890-1982)
Indexes to articles in popular magazines (does not include advertisements!)

Selected agazines for browsing in the stacks:
  • Better Homes and Gardens (1926-1975)
  • Good Housekeeping (1906-1976)
  • Harper’s Bazaar (1867-1974)
  • Ladies Home Journal (1889-1976)
  • Life (1936-1972)
  • Sports Illustrated (1954-current)
  • Time (1923-current)

Other Primary Source databases
Search public opinion polls back to 1935

Internet Archive (
Free access to digital collections including music, video, web sites, and millions of public-domain books. Home of the Wayback Machine, to see what the web looked like in the past


Advertising Images 1911-1955

Video Sources
American History in Video (Oberlin subscription resource)
Contains public service announcements, newsreels, documentaries, and archival footage documenting American history

Prelinger Archives
Contains 60,000 videos, primarily advertisements, public services, documentary and amateur footage

Lots of great material.  Use it, but hava a healthy skepticism about the origins and autheticity of videos

Living Room Candidate
Presidential campaign TV ads 1952-2012

Working with a librarian
Back to TOP